Winston-Salem’s reputation as the "City of Arts and Innovation" just secured a permanent upgrade in Forsyth County. On July 18, 2026, community members, local actors, and arts advocates gathered for the official grand opening of The Pirolo, Joyce Theatre Center.
Serving as the highly anticipated new home for The Little Theatre of Winston-Salem, the facility represents a monumental shift for the organization. Moving into the freestanding facility on Brownsboro Road allows the theatre group to consolidate its creative energy, production assets, and educational outreach under one modern roof, stimulating local cultural tourism and community engagement.
The Pirolo, Joyce Theatre Center At a Glance
What: Official Grand Opening Celebration of the Pirolo, Joyce Theatre Center.
Who: The Little Theatre of Winston-Salem (one of North Carolina's oldest community theatre groups).
When: Saturday, July 18, 2026.
Where: Located at 4015 Brownsboro Road, Winston-Salem, NC 27106.
Economic & Community Impact: Expands cultural arts access, introduces state-of-the-art youth and adult educational workshop spaces, and anchors local growth near the Wake Forest University area.
Opening the Doors: Grand Opening Highlights & Capital Campaign
The free, family-friendly celebration welcomed hundreds of Forsyth County residents to experience the new space firsthand. The day featured guided building tours, live theatrical entertainment, and immediate hands-on community programming, including specialized theatre workshops tailored for participants ranging from age 5 to adults.
As the doors officially open, the center stands as a testament to public-private philanthropic collaboration. The project is backed by a major capital campaign aimed at securing the facility's long-term operational success.
“Our goal is to raise $425,000 to fully support our new home. Thanks to the immense generosity of our local community, $260,000 has already been raised as we enter this exciting next chapter. There are still naming opportunities available—including theatre seats, meeting rooms, and picnic tables—allowing residents to leave a lasting legacy on our local arts scene.”
Inside the New Facility: Features and Community Value
The Pirolo, Joyce Theatre Center is uniquely optimized to serve both as a performance venue and an educational incubator. Its strategic location off Brownsboro Road offers seamless geographic accessibility for neighborhoods spanning downtown Winston-Salem, Buena Vista, and the nearby university corridors.
Main Theatre Spaces — Public performance venues for seasonal productions, starting with Disney's Descendants: The Musical. Ticketed events and community productions.
Workshop Classrooms — Dedicated spaces for acting, technical stagecraft, and youth summer camps. Open for registrations (ages 5 through adult).
Meeting Rooms & Offices — Administrative headquarters and collaborative hubs for local creatives. Select naming and sponsorship opportunities remain open.
Visit The Pirolo, Joyce Theatre Center
Organization: The Little Theatre of Winston-Salem
Facility: The Pirolo, Joyce Theatre Center
Address: 4015 Brownsboro Road, Winston-Salem, NC 27106
Location: Northwest Forsyth County, near Wake Forest University corridors
Frequently Asked Questions
What is the Pirolo, Joyce Theatre Center?
The Pirolo, Joyce Theatre Center is the newly opened, permanent headquarters and performance space for The Little Theatre of Winston-Salem, designed to house theatrical productions, community workshops, and administrative offices.
Where is the new Little Theatre of Winston-Salem facility located?
The facility is located at 4015 Brownsboro Road, Winston-Salem, NC 27106, situated conveniently near major transit corridors and local residential hubs in northwest Forsyth County.
How can the public support the new Winston-Salem theatre center?
Community members can support the center by attending upcoming seasonal performances, enrolling in local theatre workshops, or participating in the ongoing capital campaign through active naming opportunities for seats, offices, and campus meeting rooms.